The year 2017 may just be some few days old. As a businessperson, there are still several days ahead. As usual, new year provides new opportunities and potential new challenges. Do you have your 2017 marketing plan mapped out? This is a question whose answer you cannot ignore if you were to succeed in your business goals. You need to come up with cohesive plans which will let you prepare for the best, and the worst. As you gear up for this year, the following are key factors you should consider as component of your marketing plan arsenal
Maximizing Data Collection and Analysis
With the amount of available data continuing to accumulate and grow, so is the rising opportunity to gather or collect relevant data and utilize it for more effective, smarter, and better marketing. Think about all those places you’ve been gathering information, or can access as well as leverage information to make more prudent business decisions. From the current client data, and insight to things such as social listening and website analytics, there are possibly a host of untapped outlets you should be better leveraging so as to get smarter concerning your audience, and effectively engage with them. Here is a video showing you how analytics works.
“Content is the king.” You have probably heard this said many times. Nowadays, content marketing has replaced traditional marketing in more profitable ways than before. Creating quality content which your customers and potential ones wants to engage with fuels PR strategy, social media strategy, search marketing, and more. So this should be your 2017 marketing plan.
As personalization as well as relevance in marketing become high stakes this year, the development of major audience personas will take traditional audience definitions (mindsets and demographics) to some much more meaningful place, and help in fueling smart and effective content marketing strategies. Well, persona templates may vary, based upon how you need to utilize them, and what your own business requirements are. However, you should usually include the snapshot of the persona ( role, demographics, photo), the things they value most, their challenges and goals, plus their preferences.
With so much data available this year at your disposal, this marketing strategy, which still still young, is growing and providing marketers increased opportunities to think about means to more holistically target customers on multiple devices (ultimately providing more immersive consumer experiences). This may be as easy as serving up mobile adverts at the same time that you run TV spots. And the opportunities are going to be nearly endless. Therefore, you should let the data together with your creativity to act as your guide.
So the above are some ways you are going to your 2017 marketing plan mapped out. If you still haven’t made any tentative plans, they can be quite valuable in your business endeavors.